For my senior capstone project, I was tasked with developing all parameters from scratch, and presenting this for my final grade. I decided to create an app for people looking for community in action, Ludo is the result.
I developed, from scratch, a social media app that allows people searching for community within action sports they find interesting, or would like to join.
I began with the core design and conceptual elements of my brand.
Once that was secure, I developed an ad campaign to capture the attention of my potential users.
I had a few mockups to work with across various mediums.
I built a mockup in Figma that modeled the key aspects of the app. For example, its identification requirement to ensure that users felt safe committing to meet each other, fulfilling our ultimate goal of community.
Explore page with curated outings
Messages tab
Private message
The parts of the app expected to generate the most time spent by users.
Your upcoming outings tab
Outing rating system
Group outing chats
Activity map
And these are the parts of the app designed to foster socialization and the potential for ad revenue.
